Project Overview

This proposal outlines the post-production of a filmed customer case study with Premier Automotive Group: one primary video for the KPA website and four social clips. The edit draws on interviews with Troy Duhon and Josh Duhon, filmed with two cameras, plus B-roll from the community food event and the Giving Hope Foundation gala. The goal is to turn their story into a warm, honest testimonial.

Example Style

The following style frame is provided as an initial conceptual example to illustrate potential art direction and layout. Before final production begins, we will move through a formal style frame process to ensure the visual aesthetic, lower thirds, bumpers and motion language align with the KPA brand standards.

Goals

  • Customer Story Development: Shape the Premier interviews into one primary case study (about 2:00 plus a 5-second end card, 16:9) and four social clips (about 0:50 each, 9:16 and 1:1).

  • Brand-Aligned Creative Direction: Apply KPA visual brand standard across branded bumpers, lower thirds, supporting text, and the end card, with warm, understated acoustic music that swells gently on key lines.

  • Authentic, Engaging Editing: Use both camera angles to avoid a talking-head feel, cut on natural pauses with honest hard cuts, and weave in Premier exteriors and KPA staff at the gala and food event.

  • Accessibility & Accuracy: Caption every video, correct the auto-transcript errors, verify every selected quote against the footage, and use "consultant" in all on-screen text.

  • Technical Optimization & Quality Assurance: Sync and color match both cameras, clean up and mix the dialog, and deliver masters optimized for the website and social platforms.

Timeline

  • Monday, October 26: Kickoff. Footage fully downloaded; brand guidelines and product walkthroughs received.

  • Wednesday, October 28: Style frame and music shortlist.

  • Friday, October 30: Delivery of v1 primary case study for final aesthetic and audio approval.

  • Wednesday, November 4: Delivery of v1 four social clips (9:16).

  • Wednesday, November 11: v2 of all cuts, plus 1:1 versions.

  • Wednesday, November 18: Final masters delivered.

Pricing

Next steps

To meet the proposed timeline, I am ready to begin the style frame process on Monday upon your approval. I require a 50% deposit to initiate the project and lock in the delivery dates.