KPA - The Customer Journey
STEP 1: RESEARCH
KPA wanted to tell a story about their customers’ frustrations trying to navigate complex EHS regulations and how KPA makes compliance effortless. Most of their clients start out struggling to manage risk or provide basic training, without a clear picture of where they stand. To bring this concept to life efficiently, I researched visual tools and integrated Adobe Firefly into the workflow to speed up production while dialing in the exact look and feel.
STEP 2: STORYBOARD
The narrative centers on KPA’s Health & Safety Key Performance Indicators (KPIs) as a measurable roadmap. I structured the storyboards around KPA’s 9 key categories, visualizing how their scoring system gives clients a clear view of their risk profile and a defined path forward.
STEP 3: EXECUTION
I built the visual arc to track a client’s realistic transformation over time—showing how they go from an initial failing baseline to immediate gains at six months, and benchmark safety levels by year one.
To bring this to life, about 99% of the visual work was animated in After Effects, with the final edit, custom sound design, audio mix, and finishing touches assembled in Premiere Pro.
STEP 4: THAT'S A WRAP!
The final piece delivers a clear, high-energy story showing how companies can go from zero to hero with KPA as their long-term partner. It highlights both the financial and human impact—showing how clear metrics turn EHS compliance into a major win that saves both lives and money.
