Simple
STEP 1: RESEARCH
To create a video that truly resonated with Simple Bank’s unique philosophy, I traveled directly to their headquarters in Portland, Oregon. Spending time with their team allowed me to immerse myself in their business model, company culture, and target demographic. This hands-on research was essential for understanding how to align the video’s tone, messaging, and visual style perfectly with their clean, user-friendly approach to digital banking.
STEP 2: MOODBOARDS
With a deep understanding of Simple’s brand guidelines, I transitioned into mapping out the visual narrative. The goal was to mirror the bank's signature aesthetic—clean, minimalist, and highly intuitive. I developed storyboards that focused on stripping away financial jargon and unnecessary clutter, ensuring the user experience felt approachable, modern, and engaging framework by framework.
STEP 3: STORYBOARD
STEP 3: ANIMATIC
During the animation phase, I brought the concepts to life with fluid motion design, crisp interface graphics, and a warm, inviting color palette. Every transition and on-screen element was built to reinforce Simple's core mission: making banking feel effortless, transparent, and completely seamless for the modern user.
THAT'S A WRAP!
Collaborating with the Simple team in Portland was an incredible experience. The final project stands as a testament to how deep client alignment and collaborative research can translate a modern fintech platform into a compelling, human-centric visual story.
