Mineral Rebrand Reveal
Mineral Rebrand Reveal (Short Version)
STEP 1: RESEARCH
Mineral needed a short, high-impact social media video to officially announce their new brand identity. Beyond the visual reveal, the video needed to reinforce their position as industry leaders capable of simplifying complex HR challenges for small to medium-sized businesses. To establish the creative direction, I developed a comprehensive moodboard to align the visual tone, messaging, and pacing before moving into the design phase.
STEP 2: BRAINSTORM AND STORYBOARD
Translating a abstract brand evolution into a dynamic narrative required extensive brainstorming. During the storyboarding phase, I explored and auditioned several visual directions, meticulously mapping out how the new brand assets, typography, and color palette would interact on screen to maximize engagement.
STEP 3: EXECUTION
With the storyboards approved, I brought the rebrand to life through slick, energetic motion design. By focusing on snappy transitions, bold typography, and fluid movement, the final animation delivers a premium, cohesive brand reveal tailored perfectly for social platforms.
